Jason Morse
Mobile travel bookings taking flight, APAC leads the way
Mobile bookings for travel grew faster than desktop at 20% versus the latter’s 2% over the first six months of 2014, with Asia Pacific leading the way, according to digital performance advertising agency Criteo.
Mobile delivering higher CTRs than PCs: Criteo report
Mobile has become an important advertising medium, as consumers are increasingly spending more time accessing the Internet on their tablets and smartphones, with a new report by Criteo showing that mobile delivers higher click-through rates (CTRs) than PCs across most industry verticals.
