The Star Online
Media matters: Star launches audience targeting platform for advertisers
Star Media Group has launched its Audience Interest Marketing (AIM) digital media platform, which it said would allow advertisers to direct their ads to an identified audience group, based on demographics, interests, and behaviour.
Chrome Web Store opens in Malaysia
Google Malaysia has launched the Chrome Web Store in Malaysia, a one-stop shop of apps, with six brands on board: AirAsia, Maybank, Malaysiakini, The Malaysian Insider, The Star Online and Malay-language technology news portal Amanz.my.
