Adtech company S4M launches in Asia via Singapore

• Accelerated international expansion after raising US$8mil last year
• Says its mobile-native proprietary technology provides with transparency

 
PARIS-based mobile advertising technology company S4M (Success for Mobile) has launched in Asia Pacific, setting up operations in Singapore.
 
The Singapore office will be headed by Gavin Buxton, Asia Pacific vice president of sales (pic above), the company said in a statement.
 
After raising US$8 million in funding last year, S4M accelerated its international expansion and has now grown to over 85 employees with offices in Brazil, France, Germany, the United Kingdom and the United States as well.
 
The company said it has a mobile-native proprietary technology that provides advertisers and media agencies with transparent evaluation and optimisation of mobile campaigns in real-time.
 
“We have high hopes for the Asia Pacific region, as the mobile landscape here is set to grow exponentially,” said chief executive officer Christophe Collet.
 
“This is a market with huge growth and mobile potential, and provides great opportunity,” he added.
 
Meanwhile, Gavin Buxton will be responsible for the regional expansion of the company. He comes with over 15 years’ experience in digital marketing including leadership roles at Turner Broadcasting, LinkedIn and Microsoft.
 
“Increasing mobile adoption has led to a fundamental transformation in consumer behaviours,” said Buxton.
 
“Asia Pacific is a true mobile-first region and will continue to be a leading market. Harnessing these opportunities for users and advertisers through mobile data, programmatic technology and creative innovation is key to mobile marketing success.
 
“Today, end-users are seeking non-intrusive, contextual and creative advertising experiences and S4M provides marketers a smarter way to deliver engaging brand messages,” he declared.
 
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