Buy now, pay later platform Atome launches in Malaysia

• Arrives in Malaysia touting over 100 online and offline retailers on platform
• Claims to have helped increase conversions by 17%; 30% increase over basket size

SINGAPORE-headquartered 'Buy now, pay later' (BNPL) platform Atome has launched its service in Malaysia, with the company claiming to have already onboarded over 100 online and offline retailers on its platform.

The company’s local market entry saw brands such as Agoda, ezbuy, Eu Yan Sang and Hush Puppies coming onboard to adopt Atome’s BNPL service as a payment option for their customers, it said in a statement.

Other merchant partners across key verticals include fashion, beauty, lifestyle and health/ fitness. Examples are Obermain, Onikym, Lash Lab, Face Shop, Aprilskin, 176 Avenue, A Cut Above, Swee Lee Music, Novelship, Crumpler, Box of Bricks, Cocomi, Trapo, Liberty Active, Circle DNA, Tribe and Fly Project.

Consumers in Malaysia can now shop and pay using Atome at merchant partners by scanning a QR code in-store or choosing Atome as a website checkout option.

Paying with Atome allows shoppers to split their bill into three, zero interest payments over time with no additional service or admin fees, the company said.

According to Atome, setting up an account on the platform takes less than two minutes and can be completed entirely on Atome’s mobile app.

Trasy Lou-Walsh, general manager for Atome Singapore and Malaysia (pic), said Atome’s service will not only change the way consumers shop and pay, but also support Malaysian retailers and local businesses as they bounce back from the sales crunch inflicted by the Covid-19 pandemic and the movement control orders (MCO). 

“Offering Atome’s flexible payment option helps merchant partners increase conversions by 17% on average and average basket size by over 30%,” claimed Walsh. 

“We saw this in Singapore recently with Sephora and how they were able to widen their customer base thanks to Atome.

“Leading homeware brand, IUIGA, meanwhile doubled their average basket size and grew transactions by 15 times after integrating Atome into their checkout process,” she claimed.

Launched in Singapore in December 2019, Atome currently partners over 2,000 online and offline retailers in seven markets namely, Singapore, Indonesia, Malaysia, Hong Kong, Thailand, Vietnam and mainland China.

Key merchant partners and e-commerce platforms include Sephora, Agoda, Zara, Marks & Spencer, Charles & Keith, Eu Yan Sang and JD.ID in verticals such as beauty, fashion, electronics, home decor, travel and lifestyle.

Atome Malaysia’s mobile app is available on the App Store and on Google Play.