Genesys appoints Keith Budge as APAC head

• 28 years of executive leadership experience in enterprise technology
• Replaces Bruce Eidsvik, now senior VP of global field marketing

OMNICHANNEL customer experience and contact centre solutions provider Genesys has appointed Keith Budge (pic) as senior vice president and general manager of its Asia Pacific operations.
 
He brings with him 28 years of executive leadership experience in enterprise technology, and replaces Bruce Eidsvik, now senior vice president of global field marketing, the company said in a statement.
 
“This appointment demonstrates our commitment to Asia Pacific and our ongoing ambition for growth in the region,” said Mark Turner, executive vice president of worldwide sales and field operations at Genesys.
 
“Keith’s [Budge] appointment is an opportunity to build on the strong foundation of customer relationships that Bruce [Eidsvik] has established during his time in the role,” he added.
 
Prior to joining Genesys, Budge served as senior vice president for Asia Pacific and Japan at Business Objects (now part of SAP), senior vice president at Oracle responsible for Asia Pacific, and vice president for Asia Pacific and Japan at Ooyala, which was headquartered in Silicon Valley and acquired by Telstra Corp in 2014.
 
In addition to founding and advising technology companies, he has experience building high performance teams and partner ecosystems across the Asia Pacific region, including China, India, Japan, Australia, South-East Asia and South Korea, Genesys said.
 
He also brings experience in the nonprofit and education sectors and held roles at organisations that include the Singapore International Chamber of Commerce.
 
“I am excited to join Genesys and work with the team and our customers and partners in the Asia Pacific region,” said Budge.
 
“There is an established path for solid growth of the business locally and the chance to see Genesys move to the next level as it continues to be the leader in omnichannel customer experience solutions,” he added.
 
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