Alliance Bank launches mobile application

By Digital News Asia April 27, 2018

Offers Smart Reminder, Easy Search and Mobile Secure Approval functions
Enables payments, viewing of account balances, transaction flows, and e-deposits placements

Alliance Bank launches mobile application

ALLIANCE Bank Malaysia Bhd has launched its first mobile banking application to simplify and enhance customers’ overall banking experience.

The new allianceonline mobile banking app offers customers access to online banking services, including viewing of account balances, transaction flows, and e-deposits placements in a hassle-free manner.

Utilising leading edge technology to learn payment behaviour of users, Smart Reminder is a personalised payment assistant with a reminder feature, ensuring customers do not miss a payment again.

This first-of-its kind feature within a mobile banking app in Malaysia allows customers to track and facilitate their payments in a timely manner for bills, transfers, credit cards, loans, or top-ups.

With Easy Search, customers can make recurring payments easily by searching for past transactions based on account holder’s name, account number and even purpose of payment. The added convenience eliminates the need to remember lengthy payment details when making a payment.

Mobile Secure Approval strengthens web and mobile transaction security by turning the customers’ mobile phones into a security token unique to them via push notifications. This ensures that allianceonline web and mobile transactions are completely secure.

Alliance Bank group chief executive officer Joel Kornreich said, “Malaysia is increasingly becoming a mobile-first market. This is evident in the significantly increasing use of mobile internet in Malaysia in the last few years. It is only natural for us to cater to the evolving digital lifestyle of tech-savvy Malaysians with our allianceonline Mobile Banking app.”

“We are already beginning to see payment trends shift from traditional banking to online banking in our customers. With our new mobile banking app, we want to offer them another future-proof banking platform alternative to match their banking needs,” he added.

According to the Malaysian Communications and Multimedia Commission (MCMC), there are 42.4 million mobile phone subscriptions in Q3 2017, translating to a penetration rate of 132% among Malaysians. Mobile also accounted for over 93% of all broadband connections in Malaysia.

The development of solutions such as the allianceonline mobile banking app underlines Alliance Bank’s intention in heeding Bank Negara Malaysia’s call to promote a cashless society and to increase e-payment transactions in the country.