Celcom, Informatica in data-driven digital transformation deal

• Deal with Informatica to enhance data governance
• Telco’s regulatory reporting is expected to be significantly reduced

CLOUD data management vendor Informatica an announced that Celcom Axiata Berhad (Celcom) has chosen the company to enhance its data governance program.

In a statement, the company said its enterprise data governance solution, powered by Informatica’s CLAIRE metadata-driven AI engine, enables Celcom to automate the governance of millions of subscribers and service data that the organisation has to deal with on a daily basis. 

This in turn allows Celcom to provide more accurate and trusted data across business and IT users, it said.

It also helps Celcom foster greater collaboration, perform analytics and business-critical decision making, and in return provide greater experience and outcomes to its subscribers, it added.

“Celcom has a clear focus on driving operational excellence and growth through innovation, digitalisation and new business areas,” said Kamal Khalid (pic above), chief corporate and transformation officer of Celcom Axiata Berhad.

“As we place great importance on acquiring high-quality and trusted data in our digital transformation journey, our collaboration with Informatica will ensure the delivery of the highest standard of service experience to our customers,” he added.

Celcom has been playing a key role in driving stronger digital advocacy in Malaysia, in addition to boosting its technological capability and innovations to accelerate digital adoption within the digital ecosystem, the company said.

The company said it will also meet the compliance requirements set by the Malaysian Communications and Multimedia Commission (MCMC), with regulatory reporting expected to be significantly reduced from approximately 150 man hours to approximately five man hours through the automation and governance tool.

“In this unprecedented time, data has become even more valuable for businesses to carve a niche for themselves in the accelerated digital economy and be prepared for the post-pandemic future,” said Tony Frey, vice president and general manager, Informatica Asia Pacific and Japan.

“We are pleased to be the chosen strategic partner for Celcom’s data governance project to ensure only trusted data is optimised for delivering positive outcomes for Celcom and its customers,” he added.