Celcom Axiata introduces Celcom MAX convergence package

• Starts from US$43 per month, combines Celcom’s Home Fibre and Celcom MEGA Postpaid
• Six-month free subscriptions to iQiyi, iFlix; limited-time promo of up to 50% on devices

AS chief executive officer (CEO) of Celcom Axiata Berhad Idham Nawawi pointed out, the Covid-19 pandemic has changed the way we live, work and play, with digital adoption fast rising to the point of necessity.

From that perspective, a simple home Internet plan may not suffice anymore. To that end, Celcom has announced its new convergence offering. Celcom MAX, a package that combines both Celcom Home Fibre unlimited high-speed fibre internet plans and Celcom MEGA postpaid plans into a standalone plan and single bill.

Beyond that, Celcom MAX subscribers also get to enjoy offerings including lifetime monthly rebates, savings on productivity and entertainment devices, and access to entertainment content, the company said at a virtual media briefing today.

The Celcom MAX plan starts with a promotional offering at US$43.31 (RM179) per month, which combines Celcom’s Home Fibre plan (worth RM120) and Celcom MEGA postpaid plan (worth RM80).

[RM1 = US$0.241]

According to T. Kugan, chief emerging business officer of Celcom, this convergence plan includes a lifetime savings of RM21 per month with 100Mbps unlimited high-speed Internet, unlimited calls on mobile plans and a free AX router for homes.

Kugan also noted that the Celcom MEGA postpaid plan is part of the convergence comes with unlimited data.

Furthermore, starting April 6 until April 9, the first 100 customers who sign up with Celcom MAX 100Mbps plan or higher will enjoy a free one-month bill waiver.

Customers can also opt for an additional Celcom mesh Wi-Fi for RM25 per pair for a 24 months contract. Mesh Wi-Fi allows users to extend their home Wi-Fi and cover locations within the home that are hard to reach with Wi-Fi signals, thereby reducing signal weak spots and dead zones.

Power users can opt for the Celcom MAX 500Mbps plan, which combines Celcom’s Home Fibre (RM179) and Celcom MEGA (RM80) postpaid plan for RM259 per month. This plan includes a free pair of mesh Wi-Fi units and unlimited access to entertainment content from IQIYI or iflix for 6 months.

Subscribers also get six months free access to Dimsum, the OTT streaming service, which owner Star Media Group recently announced will be winding down in September this year.

On this aspect, Kugan said that Celcom will constantly be upgrading and enhancing their value proposition when it comes to their content services.

“We will be introducing more services  and we will not be limiting ourselves to just three OTT services. There are a number of partnerships in the pipeline which we are gunning for. Do stay tuned,” he said.

Value in convergence

Additionally, Celcom MAX will be offering customers with a limited-time promotion and discounts of  up to 50% on devices that include a 60-inch Sharp TV, Microsoft Surface Pro X 256GB LTE or Surface Go 2 128GB LTE (both with type cover) when they subscribe to any Celcom MAX plans.

Idham said that Celcom has observed a significant growth in how Malaysians, especially their customers, have been using their network. The company observed more than 50% growth in data traffic overall, and more than 40% increase in data traffic per household.

Additionally, they have witnessed more than 600% rise in terms of the use of video conferencing and video streaming, Celcom MAX, a response to these trends, he added.

“The all-new Celcom MAX is the one-stop home and mobile solution that is specially designed to meet the needs of our customers,” said Idham Nawawi.

“Offering seamless, reliable and consistent Internet experience anytime, Malaysians of all walks of life can maximise their unique digital lifestyles by attending online meetings, classes, streaming entertainment videos, playing games online or just browsing the web for the latest information.” 

Kugan added that convergence is at a very nascent stage in Malaysia, claming that penetration for the entirety of Malaysia being at only 10%. However, he said this is the next play for most service providers. The differentiation for Celcom is in providing value for money as well as enhancing it with content and devices, he stressed.

He also reiterated Celcom’s goal to grow exponentially over the next couple of months in the convergence area. In its second half 2020 report, Celcom stated that it has 4.5 million homes passed through with its convergence offerings thus far.

More information on the new Celcom MAX plan can be found here.