Malaysia a good market for cloud service providers: EMC: Page 2 of 2

EMC’s pivotal in South-East Asia 

Meanwhile, Cheam said that EMC’s Pivotal is moving into high gear, with its presence being set up regionally in Singapore to cover the South-East Asian market by the end of August.

On April 1, EMC’s chairman and CEO Joe Tucci announced that the information infrastructure company would now comprise three main groups: EMC Information Infrastructure, EMC VMware and EMC Pivotal.
 
Led by former Microsoft executive and VMware chief Paul Maritz (pic), Pivotal is staffed by 1,250 people, more than half of whom are engineers.

The new venture counts General Electric (GE) as one of its founding investors, with the conglomerate having pumped in US$105 million for a 10% stake in Pivotal so far.
 
In tandem with its launch, Pivotal announced its first product, Pivotal One, which the company claimed is set to define the next generation of platform-as-a-service (PaaS) for enterprises.
 
In a press statement, EMC said Pivotal One will maximise “developer productivity and action through data services which will allow enterprises to tap legacy systems and create new business models that will drive greater business value for them.”
 
EMC said that the Pivotal One platform comprises technologies to address the ‘Data Fabric’ and ‘Application Fabric’ layer. The data fabric comprises advanced data services which are complemented by in-memory data grid technology, and are aimed at providing technologies for advanced analytical queries.
 
The application fabric meanwhile provides a rich developer ecosystem that enables rapid application development and support for messaging, database services and visualisation, it added. These technologies will be complemented by Pivotal’s Expert Services, which the company said would deliver development and data analytics to enterprises on a project-to-project basis.
 
Asked how Pivotal as a company would work in the South-East Asian region, including Malaysia, Cheam said that the Singapore-based Pivotal office will comprise a small team of data scientists who will act as consultants for the region on cloud and big data projects.
 
He said that as time goes on, the office based in Singapore would be augmented with product specialists and more data scientists to serve verticals such as the financial services industry (FSIs), telcos, and to a lesser extent, companies with big data needs such as those in the genome and plant science businesses.
 
“These teams will act as consultants and will service the region helping them to come up with solutions to address their big data and cloud needs,” Cheam said.

“Malaysia and Singapore will be the focal point for SEA," he said, adding that he expects to have some data scientists based in Malaysia too.
 
On whether Pivotal will have its own sales and marketing team, Cheam said, “No, as Pivotal will be primarily be a product engineering and consultancy company. EMC, with its network of sales and marketing contacts, will still drive this area of the business.”
 
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