U Mobile to Net-enable BChannel screens for ad delivery

• Telco to provide high-speed mobile Internet access to 1,000 digital TV screens in first phase
• BChannel working on deploying more sites to provide further coverage in other high-traffic areas

3G mobile operator U Mobile Sdn Bhd announced it will be providing high-speed mobile Internet access to 1,000 digital TV screens operated by Berjaya Channel Sdn Bhd (BChannel).
 
The screens are located across the Klang Valley and the states of Pahang and Negeri Sembilan, in places such as restaurants, convenience stores, shopping malls, pharmacies and many other retail outlets, U Mobile said in a statement.
 
It described its partnership with BChannel here as a step to broaden its footprint in its enterprise, business-to-business and SME (small and medium enterprise) business portfolio.
 
The deal entails the use of U Mobile’s E28 plan and its broadband dongles to provide wireless broadband data connectivity to deliver advertising content on BChannel’s digital screens. The content will be developed by subsidiaries within the Berjaya Group, U Mobile and other participating vendors.
 
 “We are proud to be chosen as the connectivity partner in powering BChannel across the nation and it is proof of U Mobile’s strength in the application of our 3G data backbone in supporting the retail industry,” said Jasmine Lee (pic, left), U Mobile’s director of marketing.
 
BChannel will start off the first phase of implementation with 1,000 screens and is currently working on deploying more sites to provide further coverage to other high-traffic areas in the country.
 
“BChannel is a very robust digital out home advertising network set up using state-of-the-art hardware and software,” claimed its general manager Daniel Cheah (pic, right).
 
“The 1,000 targeted high traffic locations are all equipped with 40in commercial grade display screens and thin clients from Hewlett-Packard which serve as the media player.
 
“Using tier one content management software powered by U Mobile’s 3G high speed Internet connection, we are able to deliver across the entire network or selected localised areas advertisement content with very short deployment time needed,” he added.
 
Those who are interested to showcase the products and services may contact BChannel at 03-22036928 or email [email protected]. For more information on U Mobile's offerings, visit visit http://www.u.com.my/.
 
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