Zocial survey reveals best times to target different social media users

By Digital News Asia September 1, 2014

Survey covering FB, Twitter and Instagram involved sample size of 20,000 posts
Different peak hours for moms and working women, college and high-school students

ONLINE monitoring and analytics service provider Zocial Malaysia Sdn Bhd recent survey on Malaysian social media behaviour reveals the best times to target different types of users, the company said in a statement.

The survey, covering Facebook, Twitter and Instagram, involved a sample size of 20,000 posts from Malaysian social media users in 2013. It was conducted in collaboration with Amanz Network to help the business and marketing community conduct a more effective social media engagement with their intended audience.

Zocial survey reveals best times to target different social media users Amanz Media is the Malaysian-based new media publisher behind technology news portal Amanz.my, while Thai-based Zocial Inc was founded in March 2012. Its Malaysia subsidiary Zocial Malaysia was established in January this year.

“The reason why we did this [research] … is because there is a need for such information,” said Zocial Malaysia managing director Marcus Foon (pic).

There is very little information which discusses social media behaviour in Asean countries, he added. “We offer the business community this intelligence.”

Social media posts targeting stay-at-home mothers are best done between 2pm and 5pm as they rest after completing their chores, which may be of interest to businesses that sell baby, health or slimming products, Zocial said in its statement.

Working women are most active between 12:30pm and 2:30pm, which they spend skimming through social media or the Web for clothes, make-up, shoes and other random accessories.

The peak hours for university students are from 10pm to 2am, which Zocial believes may when they are rushing to complete assignments and studying towards the wee hours of the morning. The ‘prime time’ for high school students, on the other hand, is from 6pm to 9pm.

The survey found that it is best to avoid posting between 7pm and 8pm, as many people would be stuck in rush-hour traffic, or having early dinner.