Social Media Monitoring
Mediatrac wants to create a big data wave in Indonesia
Jakarta-based BDA company Mediatrac wants to bring the big data wave to Indonesia with its inhouse technology – but in the proper manner, say senior executives.
Malaysians believe telcos most likely to suffer data breaches
Malaysians believe that telecommunications companies are more likely to suffer breaches of consumers’ personal data in the next 12 months compared with other types of organisations, according to new research from Unisys Corp.
Telco Deep Dive: Customer experience key to Maxis digital strategy
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome and has wrapped this into a company-wide KPI. Karamjit Singh has the story.
ThoughtBuzz launches unified social media analytics platform
ThoughtBuzz, the analytics arm of To The New, has launched a unified social media management and analytics platform for brands and enterprises.
Zocial survey reveals best times to target different social media users
Online monitoring and analytics service provider Zocial Malaysia Sdn Bhd recent survey on Malaysian social media behaviour reveals the best times to target different types of users, the company said in a statement.
EnSurvey sees traction improving, eyes overseas expansion
Consumers and companies can gauge public opinion on trends, products and issues
Registered more than 17,000 sessions in June, compared with 5,000 in March
