Sime Darby Healthcare launches iPhone app

• Patients can find doctors and book appointments via their iPhones
• More than 180 doctors and their specialties listed

SIME Darby Healthcare, a subsidiary of the Sime Darby Group, has launched a new mobile phone application that allows users to find and make appointments with its doctors using their iPhones.

The free app is available for download via the iTunes store.

The app was developed by Medeguide Holdings Limited and features over 180 doctors listed by medical specialty, Sime Darby Healthcare said in a statement.

The app displays information about these doctors, such as conditions they treat and procedures they perform, along with a Google map of the hospital. Users can request appointments with selected doctors by submitting a short online form or calling the appointment hotline directly from the app.

Sime Darby Healthcare said one reason for developing such an app was data that showed finding a doctor is one of the primary reasons people visit the hospital’s website, and that more people were accessing their website through mobile phones.

“Our business relies on creating quick and easy access to our doctors,” said its business development director Edgar Toral. “And that’s exactly what this app does – it creates easier access.”

Medeguide is an online directory that lists doctors from hospitals in popular medical travel destinations around the world. The company develops private label web, mobile and advertising applications for hospitals and physicians.
 
Sime Darby Healthcare group opened its third hospital, in Shah Alam, specializing in brain, heart, spine and joint disorders. Later this year, it will commission its fourth hospital facility in Desa ParkCity specializing in women and children’s health, elderly health and endocrinology.
 
Elaine P.Y. Cheong, Sime Darby Healthcare’s CEO-Medical, said the hospital group is investing more in web and mobile technologies to improve connectivity with patients and consumers.