Samsung rolls out new SUHD TVs in Malaysia

• SUHD re-mastering engine and smart TV functions powered by Tizen
• New sets use proprietary, eco-friendly nano-crystal technology

SAMSUNG Malaysia Electronics has introduced its lineup of SUHD TVs in Malaysia, saying the new televisions set a new standard in UHD (Ultra High Definition) content.
 
In a statement, Samsung said it uses the ‘S’ identification for its most premium, flagship products “that signify a true leap forward in technology.”
 
“Samsung has achieved significant milestones in the market for visual displays, both through collaboration and by always striving to be the best,” said Samsung Malaysia president Lee Sang Hoon.
 
Samsung said its SUHD TVs use proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.
 
The SUHD TV’s nano-crystal technology transmits different colours of light depending on their size, to produce the highest colour purity and light efficiency. This technology produces a wide range of more accurate colours, providing viewers with 64 times more colour expression than conventional TVs.
 
The intelligent SUHD re-mastering engine has optimized all content to match the colour and brightness reproduction of the SUHD TV.
 
It automatically analyses the brightness of images to minimise additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times brighter than conventional UHD TVs.
 
As of this year, all of Samsung’s smart TVs, including the new SUHD TV, will be powered by Tizen, an open-source platform that supports web standards for TV app development.
 
With Tizen, Samsung’s new smart TV platform not only has a multitude of new features, but also a more intuitive UI (user interface), a more integrated entertainment experience, and more ways to access content than ever before, the company said.
 
Ecosystem moves
 
In order to establish premium UHD quality standards, Samsung has announced the UHD Alliance, a coalition of companies united to set the bar for next generation video entertainment.
 
The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut, and immersive 3D audio.
 
By collaborating with 20th Century Fox, Samsung said it has optimised content to meet premium quality SUHD standards.
 
Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, Life of Pi, directed by Academy Award winner Ang Lee, specifically for the SUHD TV. The result was more vivid colours and lifelike scenes, it claimed.
 
Samsung will offer three new series of SUHD TVs – JS9500, JS9000 and JS8000 – from 55- to 88-inches, so consumers have the flexibility to purchase the perfect TV that fits their style and taste.
 
SEA features

Samsung said it is introducing a number of features tailored to match the unique lifestyle of users in South-East Asia.

Samsung Seasons allows customers in Malaysia to enjoy a handpicked selection of popular international TV shows. Users can watch the first episode free, and rent the full season of a show for 30 days, to enjoy on their smart TV, or on a Samsung tablet or phone.
 
Users in South-East Asia will also be able to enjoy Family TV 2.0, which further enhances the overall viewing experience.
 
Maintaining the features of last year’s popular Family TV feature, Family TV 2.0 allows consumers to save and send photos and sound-bites of their favourite TV moments. The feature now also has Story Replay, which can record still photos with the audio of TV programmes.
 
Availability and pricing
 
The three new series of SUHD TVs – JS9500, JS9000 and JS8000 will be available April 2015 onwards at the following recommended retail prices, all inclusive of the 6% GST in Malaysia: SUHD TV 78JS9500 (RM39,999); SUHD TV 65JS9000 (RM24,999); and SUHD TV 55JS8000 (RM9,999).
 
[RM1 = US$0.27]
 
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