Ad Fraud
Malaysia less susceptible to malware than emerging economies in APAC: Malwarebytes
The country ranks fifth in volume of malware detected in the country amongst other countries in the Asia-Pacific region.
IAB Singapore working on regional standard to combat ad fraud
IAB Singapore has created a Viewability Roundtable and Committee to create and establish a standard and guideline for SEA to define exactly what viewability means and how this is defined in the region, in a bid to combat ad fraud.
How to reduce fraud in programmatic advertising
Marketing and advertising technology professionals are looking for solutions to reduce fraud and create a secure ecosystem, according to a study by Equinix, in collaboration with ExchangeWire.
