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Adobe

IAB SG releases guide to digital ad campaign
The IAB Singapore’s Measurement & Standards Committee on Aug 16 released a series of white papers guiding digital marketers on how to buy and assess the performance of digital advertising campaigns.
Final days for Adobe Flash
The next version of Chrome, due out early next month, will automatically block non-visible Flash content, such as tracking and fingerprint cookies. Then, in December, Flash will be deprecated entirely, with exceptions for sites which only support Flash. All Flash functions will be replaced by HTML 5. It is now clear that the future definitely belongs to HTML 5. The days of Adobe Flash are certainly numbered.  
Adobe appoints VR Srivatsan as MD for South-East Asia
Adobe has announced the appointment of former Autodesk regional head V.R. Srivatsan as managing director for South-East Asia.
No excuses: It’s really time to get rid of paper
It is 2016 and despite all the talk of digital transformation, companies are still mucking about with paper-based documents. Time to optimise, says an Adobe exec.
Google ready to kill Flash
Chrome set to disable Flash by default Exceptions will be made for some sites  
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher.
E-signatures, the last piece in the paperless puzzle
The industry has been going on about the paperless office for, oh well, a couple of decades now, but the reality is that the last step in almost any business process requires paper to be used to sign an agreement, invoice, or claim. Or does it?
Hacking Team leaks: We’re not out of the woods yet
Citizens and civil advocates may be reeling from the revelations that various governments, including those of Malaysia and Singapore, were using spyware from Milan-based Hacking Team, but there are other implications that are just as severe, Gabey Goh reports
Adobe refreshes its Creative Cloud with 2015 rollout
Adobe has launched a new release of its flagship Adobe Creative Cloud (CC) tools and services, which includes major updates to its desktop tools such Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC; as well as new connected mobile apps for the iOS and Android platforms.
APAC businesses ahead of the curve in mobile-first transformation
A global survey of marketers has found that Asia Pacific businesses, much like the region’s population, are ahead of the curve when it comes to the mobile-first transformation.
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

Get and download a digital copy of Digerati50 2020-2021