Adobe
Confidence in digital grows, but metrics a challenge for APAC marketers: Adobe
New research released by Adobe Inc and the CMO Council shows confidence in the value of digital marketing continues to grow even as the region’s marketers struggle to validate performance and build a business case for higher investment.
SEA educators support mobile tech in the classroom: Adobe study
Far from being reluctant to admit mobile devices to their classrooms, educators in South-East Asia strongly believe that the proliferation of mobile devices is already having a positive impact, and influencing the way instruction is delivered to students, according to Adobe Inc’s 'Transforming Education with Mobile and Digital Technology' study.
Adobe unveils new digital marketing solutions, technologies
Adobe has announced what it described as advancements in mobile marketing and app development, the extension of marketing intelligence into product design and the Internet-of-Things (IoT), and the fusion of ad and marketing technologies.
Asia Pacific marketers focus on customer experience, mobile-first
Marketers are grappling with the complexities of creating a customer experience-friendly culture but are aligned in their determination to differentiate their business through customer experience.
Adobe expands Vineet Sood’s SMB sales role to include SEA
Adobe said that Vineet Sood, head of SMB sales for India, has been given the regional responsibility to oversee South-East Asia as director, SMB Sales India and South-East Asia.
Adobe names Lui head of partnerships for SEA
Adobe has announced the appointment of Vince Lui as head of strategic partnerships for South-East Asia, saying it was strengthening its investment in partnership support for the Asia Pacific region.
Adobe in major deal with Thailand’s higher education institutions
Adobe and the Association of Private Higher Education Institutions of Thailand (APHEIT) have signed an agreement which will see tens of thousands of students across the nation given access to Adobe’s Creative Cloud.
Creativity: It’s about the bottomline, research finds
Companies that foster creativity achieve more exceptional revenue growth than their peers, according to the Creative Dividend survey conducted by Forrester Consulting and commissioned by Adobe.
Widening digital marketing gap in APAC: Adobe research
New research has confirmed widening gaps in digital marketing maturity across Asia Pacific (APAC) and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents, Adobe Inc said in a statement.
Adobe Digital Publishing Suite now with enterprise sales apps
Adobe has announced a new release of Adobe Digital Publishing Suite (DPS), with new features including enhancements in sales enablement and content marketing functionality.
