Consumer Behaviour
More than 90% of users in Indonesia access the Net via their smartphones: GfK
Indonesia now has over 88 million Internet users with more than nine in 10 (93%) regularly going online with their smartphones, according to market research firm GfK.
Asian ‘xCommerce’ industry worth US$17 trillion by 2019: IDC
The xCommerce market – which includes e-commerce and other types of online business – will grow rapidly in Asia Pacific, rising from nearly US$7 trillion in 2015 to nearly US$17 trillion in 2019, according to IDC.
Malaysia’s MDA reappoints comScore as official ‘measurement currency’
The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into account today’s multi-device users.
Malaysian smartphone ‘power users’ predominantly female
The smartphone user base in Malaysia is expected to reach 11 million in 2016 and observe an upward trend of 10% CAGR from 2013 to 2017, according to a new study by mobile marketing and commerce company Vserv.
Ini dia 10 tren konsumen 2016 versi Ericsson
Tidak semua tren relevan dengan masyarakat Indonesia saat ini
Proses peralihan dan adopsi teknologi akan semakin cepat
MEMASUKI 2016 Ericsson kembali melakukan riset mengenai tren konsumen yang akan berkembang sepanjang tahun. Sejak didirikan pada 1995, ConsumerLab milik Ericsson sudah sering melakukan riset mengenai kebiasaan konsumen dalam mengadopsi perkembangan teknologi.
Asia’s worst Internet habits revealed!
Netizens across Singapore, Thailand, Malaysia and India all dislike people spreading false rumors on the Internet, but conversely will tolerate the trending onslaught of others’ cat pictures, according to a recent survey on the Worst Internet Habits commissioned by Telenor Group.
Malaysians businesses struggling with ‘always-on’ customers
Companies in Malaysia are struggling to keep pace with the increasingly ‘always on’ nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according to new research from Accenture.
When going mobile backfires: What to watch out for
Going mobile simply because everyone else is doing it is a terribly simplistic way of looking at the medium, and that kind of simplicity generally translates into terrible results, writes Justin Hall.
Skyscanner to ride on Asia’s travel growth, digital trends
Skyscanner, a search engine for flights, hotels and car rentals, aims to ride on growth in Asia, as well as changing traveller behaviour.
Indonesia to be APAC launchpad for GfK’s cross-media studies
Indonesia will be the first market in Asia Pacific where GfK will launch its Crossmedia Link product, which seeks to measure consumption habits across today’s high-tech media usage.
