Digital Advertising
5 ideas for the future of advertising
An entire generation is now defined by the web, mobile, and social, and this ‘Generation C’ cares deeply about creation, curation, connection, and community. To keep up with this generation, advertisers need to move just as fast as consumers in adopting new technology, writes Susan Wojcicki of Google.
Innity boosts retargeting solutions with FBX integration
Innity, has announced a partnership with Facebook's Real Time Bidding (RTB) platform, Facebook Exchange (FBX), to offer enhanced retargeting solutions for marketers.
The effectiveness of targeted advertising on Facebook
It was easy to ignore all those ads appearing on the right-hand side of Facebook, but ‘suggested posts’ – which are also paid-for ads – are strangely more compelling, writes Anabelle Co-Martinent.
Effective Measure out to shift digital marketing conversations
When it comes to digital campaigns, Effective Measure’s Tom Hogg wants to shift the conversation away from misleading metrics and towards targeting your audience carefully.
Analyst bullish on Catcha Media despite rocky start to year
RHB Research bullish on Catch Media’s future prospects despite the company making an almost RM3-million loss in Q1 2013.
Google continues reign as top mobile ad earner: eMarketer
According to eMarketer, Google earned more than half of the US$8.8 billion advertisers worldwide spent on mobile Internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally.
Opera Mediaworks launches AdMarvel for connected TVs
Opera Mediaworks, a fully-owned subsidiary of Opera Software, has announced AdMarvel for Connected TVs, which brings online video advertising into the connected TV space.
Catcha-Says merger to change digital advertising game
Respective CEOs were friends for some time; similar visions made it only a matter of time for a merger like this
Media agencies welcome move, expect merged entity to be potential game-changer in digital advertising space
Catcha Media subsidiaries in RM60mil merger with Says.com
Catcha Media has entered into a term sheet agreement to merge certain assets with Says Sdn Bhd, the owner of Says.com, in an approximately RM60mil merger that would see the creation of Malaysia's largest digital advertising group.
Japan’s Opt acquires 90% stake in Catcha Digital Asia
Japanese e-marketing company Opt Inc announced that it has acquired Catcha Digital Asia Pte Ltd (CDA), one of South-East Asia’s leading digital media networks, from Catcha Group Pte Ltd.
