Digital Advertising
‘Malvertising’ overtakes porn as No 1 mobile threat: Blue Coat
Web ads have outpaced pornography as the No 1 mobile content that leads to malware attacks, according to new research from Blue Coat Systems Inc.
HCK Media appoints Rev Asia as digital ad representative
Rev Asia Berhad announced that it has struck an exclusive sales representation agreement with HCK Media Sdn Bhd to resell and operate all advertising inventory across the media company’s digital assets.
Mobile delivering higher CTRs than PCs: Criteo report
Mobile has become an important advertising medium, as consumers are increasingly spending more time accessing the Internet on their tablets and smartphones, with a new report by Criteo showing that mobile delivers higher click-through rates (CTRs) than PCs across most industry verticals.
Spotify opens its doors to Malaysian advertisers
Music streaming service Spotify has partnered with digital media representative Better Sdn Bhd to open the music service’s unique advertising platform to local brands.
TubeMogul injects transparency into video ads
TubeMogul has announced the global rollout of new technology that allows advertisers to see if their digital video ads are actually being viewed.
Astro Digital Publications makes online debut with 6 titles
Media giant Astro has made a big and aggressive move into Malaysia’s digital media space with the launch of Astro Digital Publications (ADP) and the introduction of six digital publications.
Despite gaps, APAC marketers confident of digital abilities
Significant differences are starting to appear between Asia Pacific countries according to the results of the second annual Adobe APAC Digital Marketing Performance Dashboard conducted by the CMO Council in partnership with Adobe.
We need to start defining acceptable mobile advertising
Without oversight, the behaviour of mobile advertising frameworks risks crossing all manner of privacy and security lines, so perhaps it's time to pin down just what is acceptable from mobile advertising, and what we would consider inappropriate, writes John Hawes.
Innity announces promotions within management team
Online media and advertising technology provider Innity has announced two new shifts within the company effective Nov 1 that it said would further strengthen its management team.
Innity and Brandscreen in pact to tap larger pool of advertisers
Innity has announced a partnership with Brandscreen, which provides the underlying infrastructure, optimisation intelligence and data applications that power leading media trading desks across the Asia Pacific region.
