Dinesh Arasaratnam
Effective Measure welcomes back Maria Rodriguez Java as SEA lead
Effective Measure has announced that Maria Rodriguez Java has rejoined the company, taking over the helm of its South-East Asian market as regional business director.
Effective Measure appoints country manager for Philippines
Digital media planning solutions and online intelligence provider Effective Measure has appointed Maria Rodriguez Java, a 10-year veteran of the digital media industry, as country managing director for the Philippines.
South-East Asians prefer social media to enjoy Olympics: Survey
A survey by ad network Effective Measure has revealed that social media and mobile engagement will be setting new records as the majority of South-East Asian sports enthusiasts flock online to share and comment on their viewing experience of the Games in London. The June poll also showed that women will be driving social media engagement around the sporting event.
