Effective Measure appoints country manager for Philippines

• Newly-created position part of regional expansion plan
• High social media penetration and growing demand for online content in the Philippines

DIGITAL media planning solutions and online intelligence provider Effective Measure has appointed Maria Rodriguez Java (pic) as country managing director for the Philippines.
 
Rodriguez Java is a 10-year veteran of the digital media industry with extensive experience in the South-East Asia market, the company said in a statement.
 
In the newly created role, she will lead efforts to increase awareness and adoption of Effective Measure’s research and planning solutions throughout the Philippines with a focus on user engagement, strategic partnerships and driving operational growth.
 
Prior to heading Effective Measure’s Philippines bureau, she held the position of digital director for Mindshare Philippines, part of the WPP Communications group.
 
“There is a huge opportunity in the Philippines for Effective Measure’s ground-breaking solutions,” she said. “I look forward to driving the growth of our first local office and being part of the expansion of our South-East Asia team.”
 
Prior to her position at Mindshare, Rodriguez Java was vice president of marketing, media, e-commerce and product for Airphil Express where she was responsible for the strategy and brand revamp for the airline.
 
“With high social media penetration and a growing demand for online content, the digital media market in the Philippines is experiencing unprecedented growth. We are delighted to have such a widely experienced digital executive at the helm of one of our fastest growing emerging markets,” said Effective Measure regional managing director (South-East Asia) Dinesh Arasaratnam.
 
Effective Measure is currently meeting emerging market demand and bolstering its international executive talent across all its territories including the UAE, South Africa, Australia and numerous countries in SEA, and said it would be announcing a number of new appointments in the coming months.