IAB
APAC digital advertising: Too much money on tech, not enough on people
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
IAB Singapore working on regional standard to combat ad fraud
IAB Singapore has created a Viewability Roundtable and Committee to create and establish a standard and guideline for SEA to define exactly what viewability means and how this is defined in the region, in a bid to combat ad fraud.
Singapore lags in digital advertising measurement: IAB study
Digital advertising measurement levels in Singapore are below average, senior marketers told an Interactive Advertising Bureau (IAB) Singapore study.
