Interactive Advertising Bureau
Monetising apps using mobile native advertising
Native ads are on the rise in mobile, due in part to click through rates almost five times higher than traditional display ads.
APAC digital advertising: Too much money on tech, not enough on people
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
Singapore lags in digital advertising measurement: IAB study
Digital advertising measurement levels in Singapore are below average, senior marketers told an Interactive Advertising Bureau (IAB) Singapore study.
