Native Advertising
Malaysia, truly a mobile YouTube nation: Google-TNS study
A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
Consumers getting savvy about branded content: Google study
Consumers have a savvy point of view when it comes to branded content – they realise it is part of an overall marketing strategy, but see it as distinctly different from standard video ads, according to a new study by Google Inc.
Innity and Yahoo in SEA reseller partnership
Online media and advertising technology provider Innity has announced a key reseller partnership with Yahoo in South-East Asia.
