Yahoo
AdParlor announces top-level hires across APAC
Social and video advertising platform AdParlor, an Adknowledge Asia division, has appointed country directors for Thailand, HK and Taiwan, and Malaysia.
Innity and Yahoo in SEA reseller partnership
Online media and advertising technology provider Innity has announced a key reseller partnership with Yahoo in South-East Asia.
The digital/ mobile revolution: Malaysian marketers are laggards
Despite the fact that consumers are spending more time online and on mobile, Malaysian marketers are lagging substantially behind their Asia Pacific and global counterparts in terms of digital and mobile media spend, according to a joint study on user behaviour by Yahoo and Mindshare.
Jack Ma’s US inspiration set path to Alibaba IPO
Alibaba is China’s largest online retailer, and Jack Ma’s US-inspired brainchild is readying for an initial public offering in New York that could raise as much as US$20 billion, potentially making it the largest IPO there ever, writes Lulu Yilun Chen of Bloomberg News.
Yahoo and Viddsee to bring short films to your screen
Yahoo said it was collaborating with Viddsee, an online video platform for curated micro-cinema content, to bring short films to the forefront.
Yahoo takes on the big guns with its own ‘shorties’
Yahoo! Malaysia is seemingly taking on big guns like YouTube and luxury car-maker BMW by launching its own awards competition for short movies, in partnership with Malaysia Airlines (MAS), as well as TGV Cinemas and KRU Studios.
Mobile advertising growing, needs new approaches: Google
Mobile advertising has been touted as a huge untapped opportunity for advertisers worldwide, but its potential has been impeded by several factors, including the limitation of device screen size, the lack of rich-media devices to support such advertisements, and a non-‘mobile first’ mindset.
Yahoo Malaysia bullish about its growth prospects
Yahoo’s Malaysian operations is poised to experience 'double-digit' revenue growth in 2013 on the back of successful growth last year that was driven by an increase in digital advertising spending and the localization of advertising campaigns.
