Alibaba launches A100 strategic partnership programme

• Develop a relationship with Alibaba businesses across multiple functions, platforms
• A100 programme is built on the Alibaba Operating System

ALIBABA Group Holding Limited announced the launch of A100, a strategic partnership programme that offers companies a holistic one-stop solution to accelerate their digital transformation.

Members of A100 will develop a deep and longstanding working relationship with Alibaba businesses across multiple functions and platforms to co-create the best values that are efficient, effective and sustainable in the digital era.

The A100 initiative was announced at the inaugural “Alibaba ONE Business Conference” in Hangzhou. The name, A100, symbolises Alibaba’s goal of providing digitised solutions to a large number of companies.

The A100 programme is built on the “Alibaba Operating System,” which was showcased at the conference. The creation of the Alibaba Operating System is indeed a part of company’s natural progression from an e-commerce provider to an integrated global technology company.

As Alibaba has expanded its business from pure e-commerce into digital entertainment and local services, the power of its infrastructure has grown to cover sales, logistics, supply chain optimization, payments, marketing and a wide range of supporting services all powered by cloud-based technologies.

With those strong cloud-computing capabilities, the infrastructure is able to process a massive flow of data, offering insights and analytics instrumental to better meeting customer needs and growing their business. New Retail is a key interface through which businesses can tap into the Alibaba Operating System.

The Alibaba ONE Business Conference also highlighted the success of New Retail – a model pioneered by Alibaba to integrate online and offline retail through digitising store-based operations.

New Retail has gained ground in the past two years, with over 1,200 brands having digitised and upgraded more than 200,000 offline stores into “smart stores.”

Alibaba is now offering the Alibaba Operating System to companies of all sizes through the A100 programme, which lets them choose from an exhaustive menu of services to enhance their business operations.

Alibaba will establish a cross-platform integrated account-serving team to supervise the implementation of A100 and will start with partners already in the company’s ecosystem. The programme will gradually expand to other brands looking to optimise their digital operations.

“With over 600 million monthly active users and nearly 30 business units specialising in enterprise services from digital retail to mobile payment to digital marketing to IT infrastructure and more, Alibaba is the leading partner for businesses within China and around the world to capitalize on the growing consumption by China’s middle class.

“The A100 initiative, powered by the Alibaba Operating System, will be a one-stop shop for businesses to access a comprehensive range of enterprise services in the digital era,” said Daniel Zhang, CEO of Alibaba Group.

“Many partners have gained enhanced operational efficiency and business growth through a deep partnership with Alibaba. Synergies generated by our ecosystem are creating new avenues for sales and distribution, and catalysing product innovation to capture opportunities in lifestyle upgrades across China. We look forward to adding many more global and Chinese domestic companies to the A100 strategic partnership program in the near future,” added Zhang.