Fujitsu appoints ANZ chief as new head for Asia Pacific

• Assumes new position effective April 1
• To elevate Fuijtsu’s position in Asia Pacific

Fujitsu has announced the promotion of ANZ chief executive officer (CEO), Graeme Beardsell (pic), to executive vice president and CEO for Asia Pacific (excluding Japan), effective as of April 1, under a new global management structure.

Retaining his role as the CEO for Australia and New Zealand, Beardsell will work with the regional leadership team to identify areas of opportunities to further elevate Fujitsu’s position in Asia Pacific as a digital transformation leader, the company said in a statement. 

As part of his expanded remit, Beardsell will help accelerate Fujitsu’s leadership in purpose and foster greater cross collaboration throughout the region, it said.

Graeme Beardsell, executive vice president and CEO, Fujitsu Asia Pacific, said “I look forward to translating the learnings and successes we have seen in the Australia and New Zealand market into actionable insights for the region and to continue delivering the best outcomes for our customers.”

Meanwhile, Hidenori Furuta, chief operating officer and head of international regions of Fujitsu Limited, said since Beardsell took the helm of the Australia and New Zealand business nearly 18 months ago, Fujitsu’s operations in Australia and New Zealand have continued to grow from strength to strength. 

“He’s a driving force for change in our organisation and we are thrilled to welcome him to the Asia Pacific leadership team.

“I am sure his previous experience in Asia will bring benefits to his new role,” he said.

Beardsell was appointed to the role of CEO of Fujitsu Australia and New Zealand in November 2020. Prior to joining Fujitsu, he spent over 30 years in senior management, sales, consulting, mergers and acqusitions and product management roles across start-ups and well-established companies, including IBM, Salesforce, Experian and Akamai.

In January 2022, Fujitsu Limited announced the establishment of four new regions - Japan, Europe, Americas and Asia Pacific, to simplify the management structure, drive sustainable growth and bring more value to customers.