OnRobot opens regional headquarters in Singapore

• To aggressively target SEA, especially Singapore, Thailand, Malaysia
• Appoints James Taylor as general manager for APAC

DENMARK-based OnRobot, the “one-stop shop for end-of-arm tooling”, has announced the opening of its regional headquarters in Singapore. OnRobot will closely focus on the growing demand of end-of-arm-tooling (EOAT) in robotics automation in Southeast Asia.

OnRobot specialises in EOAT for collaborative applications, where machines and humans come together to automate, for faster and cost-effective production.

OnRobot currently has nine products comprising grippers, sensors and tool changers. The EOAT provider aims to reach 40 to 50 products, including grippers, sensors, vision and other technologies to enable collaborative robot solutions in Southeast Asia and across the world.

OnRobot plans to aggressively target Southeast Asia, especially Singapore, Thailand and Malaysia that have high industrial robot density. With major demand in Southeast Asia coming from industries such as electronics, automotive and CNC machining, and with huge potential for collaborative automation, the region is an important market for OnRobot.

“On a global level, demand for EOAT is expected to rise as robots are increasingly adopted. OnRobot’s new regional headquarters in Singapore demonstrates our commitment to the robotics market in Southeast Asia and belief that the industry has strong regional growth potential.

“Singapore being the automation hub is ideal for OnRobot’s regional headquarters. Our focus will be to provide complete collaborative robot solutions in the Southeast Asian region to help manufacturers attain productivity while reducing costs and improving their ability to scale,” said OnRobot chief executive officer Enrico Krog Iversen (pic).

OnRobot has appointed James Taylor as general manager, APAC to lead the regional team, overseeing all commercial activities in APAC.

Taylor joins OnRobot from US-based Otis Elevator, where he was the senior director of New Equipment Innovation for the last three years. Prior to that, Taylor spent 15 years in China, serving various establishments.

While in China, he was appointed the general manager for Universal Robots (UR) from 2014 to 2016. At UR, he was instrumental in developing the business in China from start-up; established China offices, developed team and sales channels, created and executed the local business strategy.

Taylor holds a BS in Biology from the US and a MBA from Rutgers Business School. He is also fluent in Mandarin.