Oto.com expands senior leadership, appoints Brata Rafly as first CEO

• Rafly comes with more than 21 years of experience
• Aims to organise the fragmented automobile classifieds industry in Indonesia

INDONESIAN auto portal, Oto.com has appointed Brata Rafly as CEO-Indonesia. Rafly was previously the CEO of DimoPay, a fintech firm.

Oto.com has been on a growth trajectory and has set a mark for itself in Indonesia in less than two years of starting operations.

Oto.com helps 3.4 million users buy and sell new as well as used cars every month by serving them relevant content and buying tools.

The platform helps the consumers choose the right car and then connects them with multiple dealers to get the best price and offers.

Commenting on Brata’s appointment, GirnarSoft CEO and co-founder Amit Jain said, “Indonesia is a strategic investment country for GirnarSoft. We are showing our commitment to serving Indonesian consumers by hiring one of the best digital and tech business professionals in the country.

“Brata's vision, ability to embrace risk, passion for internet products and realistic optimism makes him perfectly suited for a fast-growing brand like Oto. He is creating a legacy by being the first CEO of Oto.com.

“Under his leadership, Oto.com will expand to construct a complete ecosystem for consumers and car manufacturers, dealers and related businesses, and become the top auto portal in Indonesia.”

Brata said, “I am very excited to join Oto.com. With the help of the deep tech and auto know-how from GirnarSoft’s management team and proven strategy in the India market, I believe we will organise the fragmented automobile classifieds industry in Indonesia. I am looking forward to driving Oto.com to be the #1 auto portal in the market."

Brata comes to GirnarSoft with over 21 years of experience in driving businesses in US and Indonesia.

Most recently, he is known for his contribution in DimoPay which became the top QR payment acceptance and top fintech player under his leadership. Prior to that, he worked as the chief commercial officer of Tiger Mandala and was country director of MSN Indonesia and Yahoo Indonesia.

Oto.com’s parent company is backed by marquee investors like Google Capital, Sequoia Capital, Hillhouse Capital and Tybourne Capital.

It also runs auto portals like CarDekho.com, ZigWheels.com and Gaadi.com in India.

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