Xamble appoints Jason Thoe as CEO 

• Presently the chief operating officer at ASX-listed Frontier Digital Ventures Ltd
• Led ASX-listed Southeast Asian digital marketplaces to growth and profitability

Xamble Group Limited, a leading platform of influencer-centric digital marketing solutions, has announced the appointment of Jason Thoe (pic) as the company’s CEO effective from September 2024.

Thoe, a seasoned executive across digital businesses, brings to Xamble a wealth of commercial leadership experience together with a proven track record of undertaking change in ASX-listed Southeast Asian digital marketplace businesses for sustained growth and profitability, making him the ideal candidate to lead the firm into its next phase of growth and innovation.

Xamble executive chairman, Ganesh Kumar Bangah, said: “We are thrilled to have someone of Jason’s calibre joining the Xamble team as CEO. His experience and expertise in driving growth across a range of Southeast Asian, ASX-listed digital businesses, will be invaluable as we continue our strategy of growing and strengthening our creator base in existing and new markets across Southeast Asia and beyond.”

Currently, Thoe serves as chief operating officer at ASX-listed Frontier Digital Ventures Ltd where he has strategically led growth initiatives across Asia, MENA, and LATAM, to achieve revenues of US$52.5 million (RM239.7 million) in 2023, a CAGR of 32% since 2017. Under his stewardship, businesses within the FDV portfolio have undergone transformation and restructuring, resulting in consistently improving margins and achieving positive EBITDA across all operating regions in 2023.

Prior to FDV, Thoe held the position of general manager for Malaysia at formerly ASX-listed iCarAsia Ltd and was instrumental in building a strong platform for expansion which set iCarAsia on the path for exponential growth. During his tenure, he achieved highs in site traffic, customer engagement, and 71% year-on-year revenue growth for the Malaysian division, culminating in the division’s first profitable quarter and a 41% year-on-year improvement in EBITDA margins.

Thoe has also held various leadership positions in management, marketing, and sales at digital, technology, and consulting firms, including PropertyGuru and Malaysian-listed Cuscapi Berhad.

Thoe said, “I am excited to join Xamble at this pivotal moment in its growth journey. I look forward to collaborating closely with the talented team to build upon the company's strong foundations and deliver successful financial outcomes as it continues to accelerate the growth of its unique influencer platform. With confidence, I believe we will fully capitalise on the vast growth opportunities ahead and create exceptional value for Xamble's communities, customers, and shareholders."