Enlogic teams up with SJ Malaysia to reduce data centre power consumption

• Decision driven by growth of local players, Govt support of the industry, plus expected rise in electricity tariffs
• Integrating both companies’ technologies can help tackle cooling in data centres more intelligently

WORCESTER-based global intelligent Power Distribution Unit (PDU) manufacturer Enlogic has announced its first OEM (original equipment manufacturing) partnership, with SJ Manufacturing’s Malaysian facility.
 
With Malaysia expected to cut subsidies and raise electricity tariffs to normal market prices by 2016, local businesses will need to take stock of their energy consumption and devise ways of lowering it.
 
The partnership will enable SJ Malaysia to broaden its rack offering with integrated smart energy metering capabilities from Enlogic’s fourth generation intelligent PDUs, the companies said in a statement.
 
This complete data centre hardware solution will allow customers to accurately monitor their power consumption, a crucial factor in the fight to reduce energy consumption, the two said.
 
The newly embedded intelligence will also be able to monitor environmental conditions, so that the cooling of hot aisles in a data centre can be better managed – approximately 50% of a data centre’s energy consumption is spent on cooling, they added.
 
“Enlogic’s decision to sign an OEM partnership with a Malaysian company was driven by the strong growth of local players in the data centre industry, such as the CSF Group and Freenet, and the Government’s continued support of the industry,” said Eddie DeSouza (pic), head of Asia Pacific business operations for Enlogic.
 
On Jan 16, Malaysia’s Minister of Human Resources S. Subramaniam said that the local data centre industry pulled in RM400 million (US$133 million) or higher in revenue in 2012 and is expected to bring in RM480 million (US$160 million) in 2013.
 
“We are excited to be working with SJ Malaysia as it is a key player in Malaysia in the production and distribution of racks. As a prominent local company, it brings valuable insights into the needs of customers.
 
“As PDUs and server racks have a symbiotic relationship, we look forward to seeing some new innovations coming into fruition through this OEM partnership. Who knows what other ideas may come to life,” DeSouza said.
 
Established in Singapore in 1982, ISO 9001-certified SJ Manufacturing manufactures enclosure systems and has manufacturing facilities in Singapore, Malaysia and Vietnam, as well as a sales office in Brunei.
 
Founded in March 2011, Enlogic designs energy metering PDUs that actively monitor the data centre environment, working like a brain within the rack. Enlogic PDUs monitor any physical and environmental conditions which might place critical IT computing loads at risk as well.
 
“One of the main reasons we decided to partner with Enlogic is its commitment to meeting companies’ power distribution needs, as well as its expertise on the energy utilisation at the rack level and environmental aspects of running a data centre,” said SJ Malaysia managing director Khoo Boon Yap (pic).
 
“We hope that this partnership will help local data centre space providers to adopt greener, more environmentally friendly solutions,” he added.
 
Related Stories:
 
Malaysia’s data center industry hits US$133mil in revenue
 
CSF founder Adrian Yong steps down under a cloud
 
Pressure on local players at Datacentres Malaysia Summit
 
 
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