Celcom revamps management lineup

• Former Mesiniaga exec Zuraida Jamaluddin now chief corporate officer
• Officially announces Suresh Sidhu’s move to sister company e.co

CELCOM Axiata Bhd has announced key appointments and movements that it said would further strengthen its corporate and overall operational management team.
 
Among the appointments was Zuraida Jamaluddin (pic) being named to the post of chief corporate officer (CCO), Celcom said in a statement.
 
She will oversee corporate initiatives in Celcom, besides strengthening and unifying the capabilities of the organisation as a whole.
 
Zuraida holds a degree in Electrical Engineering from George Washington University, Washington DC. She brings with her more than 25 years of experience in the areas of business development, management consultancy, sales, business solutions and systems integration.
 
She was previously the director of sales for Mesiniaga Bhd and went on to Renoir Consulting (Malaysia) as its managing director prior to joining Celcom.
 
Celcom also officially announced the appointment of chief corporate and operations officer Suresh Sidhu as the chief executive officer (CEO) of sister company e.co, news that Digital News Asia (DNA) had broken on July 2.
 
Celcom said Suresh took on the role of CEO-designate on July 1 and will assume the CEO position on Aug 26, and not Aug 4 as DNA had previously reported.
 
He will work towards establishing e.co as a world-class infrastructure company in the region.
 
“Celcom recognises how human capital and talent management play a vital role in ensuring that we remain on track to meet our objectives,” said Celcom CEO Shazalli Ramly.
 
“Hence, we have implemented a strategic talent management plan that promotes individual growth from within the organisation. This fosters innovation and competitiveness that will contribute to Celcom’s economic growth and reap significant rewards in the future as we will gain a competitive advantage in today’s marketplace.
 
“Celcom recently won the Prime Minister Award for Human Resources Excellence (Private Sector) and the 1Malaysia Employer Award (GLC) 2014. We are proud of this win as it symbolises a testament to Celcom’s pledge to become Malaysia’s most preferred employer,” he added.
 
Other appointments
 
Afizulazha Abdullah is now the chief business services and solutions officer. He was formerly the chief digital services officer.
 
Noor Kamarul Anuar Nuruddin, formerly chief of carrier collaboration, has been appointed the chief customer experience programme officer.
 
Jefri Ahmad Tambi (pic) has been appointed chief corporate communications and government liaison officer. He was previously the chief business solutions officer.
 
This position is essential in order to spearhead the telco’s corporate communications initiatives as well as to further enhance its ongoing engagements with the Government, Celcom said.
 
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