COO-as-a-Service startup Alpha7 appoints new … COO, plus a CMO

• Each brings about 20yrs of industry experience to the startup
• Appointments will bolster its go-to-market approach, says CEO

SINGAPORE-based startup Alpha7, a ‘business cloud enabler’ which also provides a COO-as-a-Service offering, has announced the appointment of Brian Parkinson (pic above) as its own COO (chief operating officer).
 
It also appointed Kenneth Lim as chief marketing officer, it said in a statement.
 
Each has over two decades of experience across various roles in global IT organisations, Alpha7 said.
 
Parkinson will be responsible for business operations, while serving as second-in-command to founder and chief executive officer Lynette Seah; while Lim will be responsible for marketing and strategy.
 
“Alpha7 is bringing cloud technology solutions to Singaporean and regional businesses that help them drive productivity, enhance their global competitiveness, and increase profitability,” said Seah.
 
Getting the two new C-level executives on board “will bolster our go-to-market approach, helping Alpha7 take Fortune500-level technology efficiencies to the Asia Pacific SME (small and medium enterprise) and enterprise realms,” she added.
 
Prior to joining Alpha7, Parkinson led the strategy, M&A (merger and acquisition) and business development function across Asia Pacific, Europe/ Middle East/ Africa and Latin America for the IT business unit of Schneider Electric.
 
He brings over 20 of global IT, operations and business development expertise, and has held senior roles at organisations such as Siebel Systems, Interwoven and JBA International. He is originally from Ireland, before moving to Sydney, Australia, and most recently to Singapore.
 
Lim (pic below), a Singaporean, has held technology roles at Fortune 500 companies, including Microsoft, Salesforce.com and Trend Micro.

He was most recently head of marketing for Asia Pacific at Anaplan, a cloud-based business modelling and planning platform for sales, operations and finance. Along with Alpha7 founder Seah, he was among the first four hires at Salesforce.com Asia Pacific.
 
Alpha7 was established in January 2014. In May 2015, it raised US$2.3 million in seed funding, taking its total funding to date to S$3.6 million (US$2.6 million), including an earlier pre-seed round of S$500,000 (US$355,000).
 
Related Stories:
 
Alpha7 kicks off ‘COO-as-a-Service’ offering for SMEs
 
Singapore startup Alpha7 raises additional US$2.3mil
 
 
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