Dinasou launches its O2O e-commerce supermarket platform

• E-commerce platform for brick-and-mortar stores to expand channel
• Consumers get convenience and various loyalty programme benefits

DINASOU Group Sdn Bhd has launched its Dinasou.com portal, an online supermart operating on an online-to-offline (O2O) e-commerce model.
 
Dinasou.com will enable grocery retailers in Malaysia to sell items directly to consumers using tis e-commerce platform, the company said in a statement.
 
Consumers can buy groceries on the spot by cash, or they can scan and buy at physical ‘Juresic Mall’ (pic above) sections via their mobile devices using QR (Quick Response) codes. This will allow them to buy items that are not available in-store.
 
For grocery retailers, Dinasou.com said it aims to provide an e-commerce platform for brick-and-mortar stores to further expand their sales distribution channels as well as increase their top-line growth.
 
All partnering retailers will have direct access to back-end systems called Dinasou Express (DE) to facilitate their logistics; and Dinasou Super Console (DSC), which includes digital marketing, branding, warehouse management, analytics and other capabilities, the company said in its statement.
 
Consumers who make purchases via Dinasou.com will automatically be rewarded with Dinasou Eggs, a form of online store credit, which they can use it to deduct payments.
 
Furthermore, Dinasou said that as it expands its grocery store network, it would be possible for consumers to place their orders online or at a physical store in one area, then collect their items at a different store in another area for their convenience.
 
“At the moment, we own two warehouse locations in the Klang Valley, and our ultimate goal is to open 20 more warehouse locations and expand the network across Malaysia within a year,” said Dinasou chief executive officer Lee Kong How (pic).
 
“We’re poised to launch new versions of our e-commerce site and back-end systems, and will constantly stay on the forefront of the latest web and mobile payment technologies,” he declared.
 
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