Ad Spend
APAC social media ad spend jumps 7% year-over-year
Emplifi has revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide, including those in APAC.
Digital advertising on cusp of tipping point: Media Prima exec
Media Prima content chief Ahmad Izham senses online advertising to take off
Clients no longer see digital as mere add-on but part of comprehensive strategy