IAB Singapore
IAB SG releases guide to digital ad campaign
The IAB Singapore’s Measurement & Standards Committee on Aug 16 released a series of white papers guiding digital marketers on how to buy and assess the performance of digital advertising campaigns.
APAC digital advertising: Too much money on tech, not enough on people
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
