Richard Hall
Nielsen appoints Raphael Pereda as managing director for its Malaysia business
Has spent the past several years in a number of leadership roles within Nielsen’s Global Services organisation.
The (fast) changing landscape of the Malaysian digital economy
Chong Jinn Xiung looks at the swiftly changing landscape of Malaysia’s digital economy and how we all now live in micro-moments.
Malaysian online consumers less likely to be early adopters: Nielsen survey
25% of online Malaysian consumers consider themselves as early purchasers of new product innovations, with just 5% fully agreeing and 20% somewhat agreeing that they are strong supporters of innovation, according to a new study from Nielsen.
