Social Media
Facebook under fire for conducting secretive emotions study
The recent move by Facebook to conduct a sociological experiment on a select group of its users has drawn criticism from academia, analysts and social media professionals who described it as callous, unethical and irresponsible; although perhaps not illegal, writes Edwin Yapp.
World Cup most social sporting event ever: Adobe Digital Index
New data from Adobe Inc has confirmed the 2014 FIFA World Cup is the most social sporting event ever, surpassing the Sochi Olympic Games and the 2014 Super Bowl, which comes as no surprise to most of the world.
Disrupt: Startups, don’t neglect public relations
Even at an early stage, startups have a story to tell
Cost of PR services vary; should leverage free digital media
Young Filipinos take to social media, banking topics predominate
With an Internet population expected to grow to 41 million In 2014, more people in the Philippines are taking to social media sites to voice their opinions and thoughts, including issues concerning the banking, financial services and insurance industry (BFSI) in the country.
Digerati50: Trusting his instincts
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These articles are from Digerati50, a special print publication released in January 2014.
(2013 Top 10 Story) GE13: Is Najib winning the ‘social media election’?
GE13 may not be ‘Malaysia’s first social media election,’ but Meltwater’s monitoring of online buzz illustrates social media’s importance as a medium for campaign communications and political discourse.
The business of going social
While enterprises in Malaysia generally acknowledge the power of social media as a genuine tool to boost prospects and create brand awareness amongst consumers, they do not comprehensively understand how it impacts their business, nor do they have formal methodologies to track its return-on-investment (ROI), revealed a new study by PwC.
Malaysia amongst most savvy, least brand-conscious smartphone markets: Study
Malaysia is among the most smartphone-savvy and least brand-conscious markets in emerging Asia according to TNS’ annual global Mobile Life study, said the Telenor Group in Asia.
Job searches go viral thanks to social media
According to the Kelly Global Workforce Index (KGWI), an annual survey conducted by Kelly Services, employees are now widely using social media to network and identify job opportunities.
