Tamara Gaffney
World Cup most social sporting event ever: Adobe Digital Index
New data from Adobe Inc has confirmed the 2014 FIFA World Cup is the most social sporting event ever, surpassing the Sochi Olympic Games and the 2014 Super Bowl, which comes as no surprise to most of the world.
FB ad business grows, Twitter’s revenue per visitor dips: Adobe report
In the first quarter of 2014, Facebook’s ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter (QoQ), 20% and 41% respectively.