AdEasy launches media advertising subscription plan

• For slightly over US$1k monthly, companies can advertise 
• Includes free virtual consultation, free monthly ad delivery

MALAYSIAN adtech startup AdEasy has announced the launch of AdEasy PLUS, touted as Malaysia’s first media subscription plan that allows businesses to advertise on a selection of different media types.

Currently, AdEasy PLUS offers the following media types: digital billboards, digital screens, and shopping mall ads within the Klang Valley as well as residential ads, in-app ads, online articles, and radio streaming ads.

Priced at US$1,039 (RM4,299) a month, an AdEasy PLUS subscriber will be able to advertise on a selection of out-of-home (OOH), residential, in-app, and online ad spaces worth up to US$12,089 (RM50,000) each month.

[RM1 = US$0.241]

Additionally, AdEasy PLUS subscribers get a free 30-minutes virtual consultation with their dedicated media expert every month, and free monthly ad delivery worth up to RM750. There is no lock-in period for the subscription and subscribers may cancel any time for free.

“With AdEasy PLUS, subscribers will not only be able to enjoy 11 times more value, they will be able to test, compare and decide which ad spaces, in terms of type and/or location, would work best for them,” claimed Therine Goh, chief operating officer and co-founder of AdEasy.

Goh explained that the free monthly consultation is included to help advertisers narrow down their ad space options and fine-tune their creative, as well as to advise on how customers can track their metrics and meet advertising objectives.

“Furthermore, different types of ad spaces are added to the plan almost every month, so that subscribers can optimise their campaigns by complementing and amplifying the impact of a mix of media touchpoints that work best for them,” she said.

Flexibility and affordability in advertising

AdEasy PLUS is meant to address the need for flexibility and affordability in advertising during Covid-19 times. Citing a Kantar survey, the company said the long-term impact of Covid-19 on the approach to marketing and advertising investment has found that 55% of senior marketers and advertisers worldwide will pay greater focus to campaign effectiveness.

This would mean a greater emphasis on optimisation and measurement. Notably, 53% of those surveyed said that Covid-19 has led them to be more innovative and more willing to try something new, it added.

CCAR is one such case. The Malaysian-based automobile marketplace and social community platform for car lovers said that, prior to AdEasy PLUS, they relied on social media marketing as their main avenue to build brand awareness, AdEasy said. 

“However, we wanted to reach out to our main demographic of car drivers where they are at - on the roads. Not only does AdEasy PLUS offer an amazing monthly selection of digital billboards at strategic locations at an unbeatable value, as a first-time digital OOH advertiser, its media experts have been helpful in fine-tuning our campaigns,” said Benjamin Tan, assistant manager of marketing at CCAR.

Adding to this, Melissa Sim, chief executive officer and co-founder of AdEasy, said: “We understand that marketing and advertising remains a priority for startups and SMEs in 2021. Malaysian businesses are concerned about their sustainability in a pandemic economy and feel that it is more important than ever to communicate with customers about their services.”