Kantar
AdEasy launches media advertising subscription plan
The Malaysian adtech startup has announced AdEasy PLUS, a way for businesses to advertise on a selection of different media types more affordably.
Sustained growth harder for brands as consumers in Asia now less impulsive
Seventy-nine percent of Malaysian consumers ‘less impulsive’ when buying.
APAC digital advertising: Too much money on tech, not enough on people
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
comScore dan Kantar hadirkan solusi pengukuran mobile
Konsumen digital Indonesia mayoritas mobile
Pengukuran mobile masih bergantung pada big data
