Buying burgers with e-wallets a reality, as Ramly Burgers goes digital with Hong Leong Islamic Bank

• Ramly Group to deploy HLISB’s Shariah-compliant cashless payment solutions
• Plans to on-board small, independent Ramly Burger stalls with cashless options

Ramly Burgers are as much a Malaysian cuisine as nasi lemak and roti canai. Yes, they’re just frozen patties sandwiched between soggy buns and often drowning beneath too much sauce, but the street food staple has long cemented itself as part of the Malaysian cultural identity, if not a symbol of local entrepreneurship.

Malaysians will soon be able to get their Ramly fix without a ringgit in their pockets, thanks to Ramly Group’s move to digitally adapt and transform its business, with help from Hong Leong Islamic Bank (HLISB). Customers can soon pay for their chicken, beef or rabbit burgers with e-wallets and other cashless payment platforms.

Ramly Group, which is among the forerunners of Malaysia’s Halal food industry, will be adopting HLISB’s digitally-enabled banking solutions that include cash and liquidity management through HL ConnectFirst, the bank’s online and mobile banking platform for businesses and payment solutions.

All of these financial products and services are Shariah-compliant through HLISB.

The partnership will see Ramly deploying the bank’s cashless payment solution with the All-in-One merchant Point-of-Sales (POS) terminal at all of its bistros, marts and kiosks nationwide, enabling the acceptance of all cards and major e-wallet operators such as Boost, TNG e-wallet, WeChat Pay, AliPay, kiplePay and Samsung Pay.

That’s not all. Moving forward, both Ramly and HLISB have plans to on-board the predominantly cash-based small independent stalls carrying the “Ramly Burger” brand with the bank’s cashless payment solution. Soon, you can just leave your wallet at home during those late night excursions to the nearest Ramly Burger stalls.

“As we look towards the next phase of growth of Ramly, we recognise the need to transition towards a more digitised business model as the country also moves into a digital economy,” says Ramly Group chairman and manging director Ramly Mokni.

“We believe that by deepening and strengthening our working relationship with HLISB, we are able to operate with better cost and operational efficiency and optimization as well as appeal to our customer base that seek cashless payment options.”

Adding to this, HLISB chief executive officer Jasani Abdullah says that one of the bank’s key focus is to facilitate the growth of the local Halal industry, especially in the food sector, through relevant and Shariah-compliant banking products and solutions.

“The Halal industry is a rapidly growing industry both globally and in Malaysia, with food making up about 60% of the industry.  The bank aims to be at the forefront in growing the strength of the Halal business community in an era where companies have to adapt their businesses towards the direction of Industrial Revolution 4.0,” he says.

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