Lenovo increases focus on Singapore and Malaysia

By Digital News Asia April 11, 2018

Structural changes to accelerate growth in both key markets
Effective April 12, Lenovo Singapore will be led by Eddie Ang

Lenovo increases focus on Singapore and Malaysia

LENOVO, a global leader providing consumer, commercial, and data centre technology, on April 11 announced strategic structural changes for its operations in Asia.

The Singapore and Malaysia cluster for its PC and Smart Devices unit, which has operated as a joint entity in the past year, will now operate separately to accelerate growth in both key markets.

Lenovo is in the midst of tremendous transformation as consumer technology and mobile adoption picks up in Southeast Asia.

There have been significant improvements in the business in Singapore and Malaysia in the last two years, hence sharper, dedicated focus is needed to seize the opportunity to further elevate Lenovo’s leadership in the industry.

Effective on April 12, 2018, Lenovo Singapore will be led by Eddie Ang (pic), who will take over from Khoo Hung Chuan as country general manager. This appointment will be held on top of Ang’s current role as executive director, Corporate and Public Sector Business for Lenovo Central Asia Pacific. Khoo Hung Chuan will continue to lead Malaysia’s market.

As Lenovo continues its provision of a full spectrum of end-to-end consumer and commercial solutions from PCs and smart devices, to solutions for data center challenges and large-scale business implementations, this change cements its commitment to grow in the rapidly evolving consumer and enterprise technology markets in Singapore and Malaysia.