Canon introduces three new EOS cameras

• New EOS cameras to benefit from new sensor and quicker autofocus system
• Built-in WiFi and Bluetooth connectivity to allow transfer of images and videos to smart devices

CANON Marketing (Malaysia) has introduced three new camera models: the EOS 800D, EOS 77D and EOS M6.

Looking to capture all segments of the market from beginners right up to enthusiasts, Canon said it is passing on features normally found on its higher-end cameras to a wider range of products.

This includes Canon’s new DIGIC 7 image processor that is present across the new lineup. Paired with a 24.2-Megapixel APS-C CMOS sensor, it is said to offer higher picture clarity to the point that images are worthy of being blown up to A3 prints.

The new lineup of cameras also benefits from innovations in Canon’s autofocus technology that allow the cameras to focus on subjects even quicker than before. Using its Dual Pixel CMOS Auto Focus (DAF) technology, Canon claims is the world’s fastest focusing speed of 0.03 seconds.

Canon’s two new additions to their DSLR lineup: the EOS 800D and EOS 77D cater to beginners and enthusiasts respectively. At a glance they appear like identical twins and even on the inside, they share similarities in terms of their sensors, processors and vari-angle LCD display that can tilt to suit different shooting styles.

But where they differ is in terms of their individual features that apply to their respective target markets. The EOS 800D, for example, has a Guided mode that walks beginners through the basics of taking photos with a DSLR camera.

For the hobbyist photographer, the EOS 77D offers two options for dial control with the main dial on top and a quick control dial on the rear panel. It also has an LCD panel on the top, a feature usually available on higher-end models, for users to quickly check all their shooting settings without having to use the rear display.

Canon also introduced its latest mirrorless interchangeable-lens camera, i.e. cameras that do not use a mechanical mirror on the inside making them slimmer and more compact than DSLRs, 

Canon’s sole new mirrorless camera, i.e. cameras that don’t feature a movable mirror on the inside and an optical viewfinder that typically define a DSLR camera, the EOS M6 brings together all the new features in Canon’s latest DSLR in a compact form factor.

Unlike its bigger DSLR cousins, the LCD display is a tilting touch display that can tilt 180 degrees for framing selfies and 45 degrees down for low angle shots.

The EOS M6 is also capable of recording movies in full HD at a smooth 60 frames per second. Canon adds that the camera combines image stabilisation within supported lenses with the EOS M6’s in-camera digital image stabilisation to reduce image shake and camera movement.

All three camera models come equipped with built-in WiFi, Near Field Communication (NFC) for easy Bluetooth pairing to enable users to transfer images and videos from the camera to their smart devices.

Users can also upload their creative shots onto their favourite social media platforms using Canon’s Image Gateway app.

The Canon EOS 800D, EOS 77D and EOS M6 are available now at Canon authorised resellers and distributors with starting prices of US$744 (RM3,299); US$856 (RM3,799) and US$768 (RM3,409) respectively.

For information go to www.canon.com.my

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