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EarthTV zooms in on Asia
German satellite television network earthTV has announced plans for an aggressive push into the Asia Pacific region, making its first stop at the Asian Television Forum in Singapore come December.
Is it time to Tambi?
A new website and accompanying campaign by Creative Juice called Tambi aims to shine the spotlight on the Malaysian Indian community, and their lack of presence in advertising considerations.
A potential disruptor to live broadcasting
The 30th Olympiad comes to us not just over traditional TV but also over the Net. For the first time in history, up to 10 live events are being streamed over Google's YouTube channel. What is the impact of this development? Edwin Yapp ponders this as he watches the Games over his PC, Mac, tablet and smartphone.
Maxis launches integrated digital solution for advertisers
Maxis has launched its Best Integrated Go-To-Market (B.I.G) Media solution which it said offers advertisers the opportunity to reach out to Maxis’ large customer base via a one-stop shop for both online and mobile advertising.
Global social media revenue to hit US$16.9bil this year: Gartner
Global social media revenue is forecast to reach US$16.9 billion in 2012, up 43.1% from the 2011 revenue of US$11.8 billion, according to Gartner Inc. Advertising is, and will continue to be, the largest contributor to overall social media revenue and is projected to total US$8.8 billion in 2012, while social gaming revenue more than doubled between 2010 and 2011 and is expected to reach US$6.2 billion in 2012.
