Facebook’s ‘Internet for all’ – Asean challenges
Facebook CEO Mark Zuckerberg has launched a global partnership called internet.org which aims to make Internet access available to ‘the next five billion people,’ but the noble initiative may find some challenges in this part of the world, A. Asohan reports.
Malaysia Airlines consolidates FB marketing, with help from Rally
Malaysia Airlines has launched a single Facebook page across its 18 key markets and 16 time zones, describing it as “a global push in its social media strategy” that will also focus on localised content.
RHB gets Facebook verification
RHB Bank Bhd is the first bank in Malaysia to receive Facebook verification for its brand page on the social network site.
Innity boosts retargeting solutions with FBX integration
Innity, has announced a partnership with Facebook's Real Time Bidding (RTB) platform, Facebook Exchange (FBX), to offer enhanced retargeting solutions for marketers.
The effectiveness of targeted advertising on Facebook
It was easy to ignore all those ads appearing on the right-hand side of Facebook, but ‘suggested posts’ – which are also paid-for ads – are strangely more compelling, writes Anabelle Co-Martinent.
Google continues reign as top mobile ad earner: eMarketer
According to eMarketer, Google earned more than half of the US$8.8 billion advertisers worldwide spent on mobile Internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally.
Detained: Suspect who allegedly insulted the Agong on Facebook
The MCMC, working with the police’s Commercial Crimes Department, said it has successfully tracked and detained a suspect who had allegedly insulted the Yang DiPertuan Agong (or king) on Facebook.
Next up: The Social Government
How can governments leverage social media? How would a ‘Social Government’ operate? DNA columnist Jagdish Singh Malhi shares his views.
Social messaging apps will cost operators US$32.6bil: Ovum
Research firm Ovum has forecast that social messaging apps will cost operators US$32.6 billion in 2013, growing to over US$86 billion in 2020, with pace in the space picking up this year.
Melon Sail hopes to navigate the social media divide
New mobile app Melon Friends, slated to be launched by the end of May, is aimed at overseas Chinese and seeks to consolidate and help manage the experience of being active on disparate social networks.
