Digital Marketing
Old-school boy Oracle gets social with … Snapchat?
Oracle and Snapchat have announced a partnership to measure the impact of digital advertising in the physical world.
Singapore’s Near unveils Allspark, audience intelligence on the cloud
Near has launched its mobile-first audience cloud, Allspark, which makes use of various public and proprietary data sets to allow brands and enterprises visualise and analyse audience location, behaviour, demography and interest data to help in their strategy, marketing and operations.
APAC digital advertising: Too much money on tech, not enough on people
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
ServisHero out to simplify digital marketing for local businesses
On-demand services startup ServisHero doesn’t want to be just a marketplace for SMEs, but wants to empower them with its own digital marketing expertise.
Week in Review: SMEs are digital laggards, but with good reason
Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with digital natives are struggling to properly manage this.
APAC digital marketing agencies the world’s most ‘progressive’
Digital marketing agencies from the Asia Pacific region appear to be the most ‘progressive’ in the world, according to a new survey, with ‘progressive’ here taken to mean that they are planning to outsource work more and will change their CMS/ digital marketing platform more than agencies in other regions.
How to reduce fraud in programmatic advertising
Marketing and advertising technology professionals are looking for solutions to reduce fraud and create a secure ecosystem, according to a study by Equinix, in collaboration with ExchangeWire.
Adknowledge Asia announces Matt Sutton as first CEO
Matt Sutton will be responsible for driving the next wave of expansion for Adknowledge Asia's proprietary social and video platform AdParlor.
SociaBuzz marketplace to connect advertisers to ‘influencers’
SociaBuzz has announced its new self-service Influencer Marketplace Platform, which it said allows advertisers to run influencer-driven word-of-mouth marketing campaigns at scale across Instagram, Twitter and blogs.
Malaysia, truly a mobile YouTube nation: Google-TNS study
A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
