Digital Marketing
The digital/ mobile revolution: Malaysian marketers are laggards
Despite the fact that consumers are spending more time online and on mobile, Malaysian marketers are lagging substantially behind their Asia Pacific and global counterparts in terms of digital and mobile media spend, according to a joint study on user behaviour by Yahoo and Mindshare.
Singapore’s Gimmie gets US$700K investment from IdeaRiverRun
Private investment company and incubator IdeaRiverRun (IRR) has announced an RM2.34-million (US$700,000) investment in Singapore-based Gimmie, which provides digital marketing tools such as loyalty and rewards programmes.
Vserv retools itself for ‘smart data’ era
Mobile marketing platform Vserv has announced a new direction, new partnerships and a new brand identity to harness what it described as ‘smart data.’
Video+ to help brands capitalise on social video
To The New has launched its Video+ solution which it said integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics.
Widening digital marketing gap in APAC: Adobe research
New research has confirmed widening gaps in digital marketing maturity across Asia Pacific (APAC) and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents, Adobe Inc said in a statement.
Enterprise marketers must embrace online ad tech: Ovum
Enterprises, advertising technology vendors, and digital marketing services providers need to urgently redefine their online advertising strategies said global analyst firm Ovum.
Malaysia leads in RTB market spend for 2014: Magna Global study
Emerging markets in Asia show the fastest programmatic growth in 2014 with a total spend of over US$500 million, up 73% from 2013, according to a new study by Magna Global.
IPG Mediabrands launches e-commerce outfit Ingenuity
Media agency IPG Mediabrands has launched Ingenuity, an e-commerce unit under its World Markets Asia cluster that will bring end-to-end online solutions to its clients in South-East Asia, Hong Kong, Taiwan and Korea.
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their products and services. Edwin Yapp speaks to digtial ad agency Criteo to find out why this is no longer true.
Taking merchandising from brick-and-mortar to the digital age
Threes & Tees is a digital merchandising platform that takes care of all a brand’s merchandising needs, from e-commerce, payment and procurement to fulfilment and even design. A. Asohan speaks to its founder Ija Mohan.
