Digital Marketing
Indonesians working abroad: Come home, urges Robert Walters
The rise of e-commerce and the digital economy, as well as modern technology, healthcare and insurance companies, in the past year will mark Indonesia’s talent war in 2016.
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher.
Consumers getting savvy about branded content: Google study
Consumers have a savvy point of view when it comes to branded content – they realise it is part of an overall marketing strategy, but see it as distinctly different from standard video ads, according to a new study by Google Inc.
Mobikon raises new round, to expand internationally
Singapore-headquartered Mobikon, which operates a marketing platform for the F&B (food and beverage) industry, said it has raised funding from Life.Sreda and Qualgro, in line with its plan to “aggressively expand” in South-East Asia. The amount was not disclosed.
Post-acquisition, Trii.be’s journey enters new stage
Trii.be cofounder Chua Chun Kiat talks to DNA’s Benjamin Cher about his beginnings, Trii.be’s scorecard, and its future plans.
Businesses in Malaysia and Asia overwhelmed by real-time data
Businesses have never had so much data at their disposal but new research from TNS reveals that many are failing to use the information to help them make informed decisions.
Analytics and e-commerce: Cover your bases
As your business grows, data becomes more relevant and a greater number of business units will want a piece of the data pie. Save yourself the future frustration of data gaps by planning ahead and laying out the proper tagging groundwork now, writes Gerrard Te Brake of AT Internet.
Gimmie launches AI-based marketing engagement service Deepo
Digital marketing teams now have a new artificial intelligence-based tool called Deepo at their disposal to automate personalised messages to website visitors and enhance their online engagement.
Effective Measure welcomes back Maria Rodriguez Java as SEA lead
Effective Measure has announced that Maria Rodriguez Java has rejoined the company, taking over the helm of its South-East Asian market as regional business director.
Telco Deep Dive: Customer experience key to Maxis digital strategy
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome and has wrapped this into a company-wide KPI. Karamjit Singh has the story.
